ROCHELLE ESTRADA
Rochelle Estrada
Writer. Public Relations Coordinator. Social Media Content Manager. Multimedia Storyteller.
INTRODUCING ROCHELLE ESTRADA
My childhood consisted of reading fiction novels by Judy Blume and occupying every white spot of my marble notebooks with color pencils and my words. The ability that Blume had to captivate me by experiencing life in the eyes of her characters inspired me to want to do the same in my own writing.
That was the start of it all.
I started doing creative writing and producing fiction stories as a hobby, but when I started writing in my middle school's newspaper, I realized that you can tell a story in more ways than fiction.
In conducting interviews with faculty members and letting their words be the vehicle that created my stories, I saw that my articles made an impact for the school community. My articles started conversations that inspired positive change and fostered unity. That's when I learned that I wanted to explore my interests in journalism.
I wrote for newspapers throughout high school and college. I even founded the first college chapter podcast to be produced in the nation for the Society of Professional Journalists. However, I realized that working as a journalist wasn't for me, and writing as a reporter was something I couldn't see myself doing as a career.
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In college, I decided to expand my studies by taking classes in public relations. In those classes, I created original campaign plans, generated press releases and media alerts, and created social media marketing plans with post samples and editorial schedules. I realized that I enjoyed creating campaigns for brands and using my writing to promote brand messaging instead of writing objectively for news. As a result, I decided that I wanted to pursue a career in public relations.
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I went to graduate school to study Integrated Marketing Communication and graduated in May 2025. I have created public relations and integrated marketing plans for small businesses, universities, and non profit organizations.
I want to use my creativity to create campaigns for brands using different mediums and create new ways to promote a brand's identity. I want to use my skills to build relationships between businesses and consumers and tell a story that unites people together. No matter where I work, I strive to make a positive difference for others, especially in a way that allows me to be both creative and innovative.
"As Rochelle's supervisor during her graduate assistantship, I was consistently impressed by her initiative, attention to detail, and reliability in meeting deadlines. A quick and self-directed learner, she required minimal supervision and consistently produced high-quality, impactful work. Her organizational skills and conscientious communication exceeded professional standards, surpassing what I’ve encountered even as a former senior agency executive. Her productivity, professionalism, and adaptability make her an outstanding candidate for any professional path she chooses to pursue."